Activia digital media strategy

Activia asked the public to vote for the new Activia desert flavours it would introduce.

Participants voted and sent their face picture on the Activia website. Their vote and face picture would appear on digital billboards across Canada. The billboard’s security camera would take a picture of the billboard and send it back to the participant via email and Facebook. Each voter had its moment of glory when sharing his/her face picture on a busy billboard.

This campaign helped Danone engage with its consumers in a meaningful, fun and innovative way. The idea behind this media strategy won best media concept of 2012 in Canada.

http://prixmedia.infopresse.com/resultats/2012/Resultats/GrandPrix/gp_mpg_activia.html