Activia digital media strategy

Activia asked the public to vote for the new Activia desert flavours it would introduce. Participants voted and sent their face picture on the Activia website. Their vote and face picture would appear on digital billboards across Canada. The billboard’s

/ Advertising, interactive, media

Activia digital media strategy

Activia asked the public to vote for the new Activia desert flavours it would introduce. Participants voted and sent their face picture on the Activia website. Their vote and face picture would appear on digital billboards across Canada. The billboard’s

/ December 18, 2014 / Leave a comment