Author Archives: tomhougaz

Rona – London Olympics 2012

With over 800 hardware stores across Canada, Rona decided to support the country’s Olympic efforts and athletes and become a National Official Sponsor of the 2012 London Olympic Games. This campaign helped transform RONA into a Canadian leader in renovation by

Rona – London Olympics 2012

With over 800 hardware stores across Canada, Rona decided to support the country’s Olympic efforts and athletes and become a National Official Sponsor of the 2012 London Olympic Games. This campaign helped transform RONA into a Canadian leader in renovation by

Activia digital media strategy

Activia asked the public to vote for the new Activia desert flavours it would introduce. Participants voted and sent their face picture on the Activia website. Their vote and face picture would appear on digital billboards across Canada. The billboard’s

Activia digital media strategy

Activia asked the public to vote for the new Activia desert flavours it would introduce. Participants voted and sent their face picture on the Activia website. Their vote and face picture would appear on digital billboards across Canada. The billboard’s

Yoopa – Preschoolers and parents franchise

A TV channel, a website, a magazine to help parents prepare their kids for school. http://www.yoopa.ca/                        

Yoopa – Preschoolers and parents franchise

A TV channel, a website, a magazine to help parents prepare their kids for school. http://www.yoopa.ca/                        

Videotron – 3G launch

Launch of the Videotron 3G cellular network and the Talk Until Infinity plan.         

Videotron – 3G launch

Launch of the Videotron 3G cellular network and the Talk Until Infinity plan.         

SAQ.com – Wines and spirits ecommerce

SAQ.com brings great advice to wine and sprits lovers. It immerses internet users into a lifestyle experience with delicious wine pairings, inspiring content about the different wines and spirits regions around the world, cocktails recipes, the latest arrivals, all in a

SAQ.com – Wines and spirits ecommerce

SAQ.com brings great advice to wine and sprits lovers. It immerses internet users into a lifestyle experience with delicious wine pairings, inspiring content about the different wines and spirits regions around the world, cocktails recipes, the latest arrivals, all in a

MGM Grand Las Vegas

Taking viewers on immersive journeys through the MGM Grand and its amenities, turning them into a dreamscape where reality is transformed and anything is possible.    

MGM Grand Las Vegas

Taking viewers on immersive journeys through the MGM Grand and its amenities, turning them into a dreamscape where reality is transformed and anything is possible.    

IMAX Is Believing

The signature, “IMAX is believing” equates seeing a movie with truly experiencing one. IMAX partners with visionary content creators. Together they transport you to new worlds that captivate the imagination and make you wonder, “How do they do that?” IMAX

IMAX Is Believing

The signature, “IMAX is believing” equates seeing a movie with truly experiencing one. IMAX partners with visionary content creators. Together they transport you to new worlds that captivate the imagination and make you wonder, “How do they do that?” IMAX

Gaz Metro – Blue Effect

Natural gas offers a solution for reducing the environmental footprint, save money and deliver clean energy through biomethane.  

Gaz Metro – Blue Effect

Natural gas offers a solution for reducing the environmental footprint, save money and deliver clean energy through biomethane.  

Learjet 50th Anniversary

Celebrating in Las Vegas the 50th anniversary of the first business jet built in 1963 and launching the new Learjet 85: Bombardier’s 2013 most innovative aircraft.

Learjet 50th Anniversary

Celebrating in Las Vegas the 50th anniversary of the first business jet built in 1963 and launching the new Learjet 85: Bombardier’s 2013 most innovative aircraft.

SAQ Signature

SAQ Signature is now an invitation for wine enthusiast to discover the most prestigious wines and spirits.   This new retail experience is based on a consumer journey strategy, rebranding and architecture.    

SAQ Signature

SAQ Signature is now an invitation for wine enthusiast to discover the most prestigious wines and spirits.   This new retail experience is based on a consumer journey strategy, rebranding and architecture.